There are an unlimited amount of mobile apps these days. And it is true that more than one third of small businesses say they couldn’t survive, or that it would be a challenge to survive.
Unfortunately, even if you have a well-designed website your small business still might not be found on the internet by your customers or potential customers. Whether you operate a product or service-based business, you need to be on your customer’s phone with your app to keep connected. Your clients can be literally one tap away from your business instead of minutes with a slow web browser. An app can be a great engagement medium. Mobile apps give small businesses a level of uninterrupted engagement with their customers that cannot be found in any other venue. Any small business that uses email marketing and social media networking, which most small businesses should be using anyway, could definitely benefit from having an app. Currently, most of Americans own a smartphone and that number will continue to increase especially amongst younger, more technology savvy adults.
While small businesses use mobile apps for their business, the driving force behind this adoption is time savings, increased productivity and reduction of costs. GPS/navigation and mapping mobile apps are the most popular, with nearly half of the respondents saying they use them for their small business.
A lot of times a business using SMS will see the numbers on their lists and worry about cost- especially if they pay for how many texts they utilize per month. A lot of smaller businesses see mobile apps being built left and right and worry about never being able to compete in that arena. Well, luckily SMS can be utilized to do more than just coupon.
Instead of contracting with your SMS list that you want to send them just specials, remind them of the other ways you will be contacting them. Send them to your Facebook via a link; show them great videos on your youtube account and it’s even better, if you have a mobile website, direct them to bookmark it.
The main purpose of SMS is communication is to utilize it for such. It doesn’t always have to be coupon- reminders, your clients like Facebook and online events as much as you hope they do. Drive them from that print ad to text in, to immediately click a link to like you on Facebook, and then give them a coupon. You’ve now reached them in four ways- just by one SMS message.
Mobile Apps Work Well With Small Business
http://www.thedominantapproach.com/ - Small Businesses and mobile apps.
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